Lime Crime founder and Chief Executive Doe Deere has amassed a huge following from her makeup brand. With a passion for bright and unusual colors Doe’s line of cosmetics is also animal friendly. It is certified by Leaping Bunny and PETA to be cruelty-free and vegan. What inspired her love for these bright colors and how did it comes about?
Doe was born in Izhevsk, Russia in the early 1980’s. She took to her creative nature very early on and did not stop. She loved to dress up as a child and even started her own business in school. Doe loved costumes, makeup, and being a entrepreneur as a child. She sold temporary tattoos in grade school. At 17 the young creative spirit traveled across the world from Russia to the United States to start a music career. She landed in New York City where she formed the band SALT SKY and also met her husband Mark. With a successful career in the music industry under he belt, Doe was ready for a new change in life. She loved to Los Angeles to start a new life. Being a color lover she could not find makeup to express her inner rainbow. Doe Deere heard from other people that felt the same so she launched her own brand celebrating these pigmented colors.
On another note Doe Deere walked us through her morning routine. Morning is her favorite time of day and calls herself a morning person. She doesn’t even need an alarm clock to wake up. Stretching, drinking water, and looking out the window to see the beautiful day is what she enjoys immensely. She diligently drinks a full glass of water because she swears by it to stay hydrated. Living in the dry climate in Los Angeles, CA it is important to drink lots of water. Her favorite breakfast to eat is grits, but she also enjoys fruit, yogurt, and even fresh squeezed orange juice. She has an orange tree in her backyard so Doe has 24 access to oranges. The unicorn queen checks in with her team at Lime Crime to see how progress is going. She also checks Instagram to see what trends are going on right now and answers fan’s questions. She also catches up on emails to stay up to date. When Doe Deere does her makeup routine she listens to music at the same time. She fills in her brows, puts on foundation, and lastly puts on blush and lipstick. That is her favorite part, the most colorful part. Since she loves animals, naturally she and her husband have two cats. They are her fur babies and she spoils them. At noon she makes it into the office when she partakes in chatting with employees and lunchtime. She closes out the day at 6 pm and goes home. Learn more: https://www.pinterest.com/explore/doe-deere/