Doe Deere’s rise to success and how she starts the day

Lime Crime founder and Chief Executive Doe Deere has amassed a huge following from her makeup brand. With a passion for bright and unusual colors Doe’s line of cosmetics is also animal friendly. It is certified by Leaping Bunny and PETA to be cruelty-free and vegan. What inspired her love for these bright colors and how did it comes about?


Doe was born in Izhevsk, Russia in the early 1980’s. She took to her creative nature very early on and did not stop. She loved to dress up as a child and even started her own business in school. Doe loved costumes, makeup, and being a entrepreneur as a child. She sold temporary tattoos in grade school. At 17 the young creative spirit traveled across the world from Russia to the United States to start a music career. She landed in New York City where she formed the band SALT SKY and also met her husband Mark. With a successful career in the music industry under he belt, Doe was ready for a new change in life. She loved to Los Angeles to start a new life. Being a color lover she could not find makeup to express her inner rainbow. Doe Deere heard from other people that felt the same so she launched her own brand celebrating these pigmented colors.


On another note Doe Deere walked us through her morning routine. Morning is her favorite time of day and calls herself a morning person. She doesn’t even need an alarm clock to wake up. Stretching, drinking water, and looking out the window to see the beautiful day is what she enjoys immensely. She diligently drinks a full glass of water because she swears by it to stay hydrated. Living in the dry climate in Los Angeles, CA it is important to drink lots of water. Her favorite breakfast to eat is grits, but she also enjoys fruit, yogurt, and even fresh squeezed orange juice. She has an orange tree in her backyard so Doe has 24 access to oranges. The unicorn queen checks in with her team at Lime Crime to see how progress is going. She also checks Instagram to see what trends are going on right now and answers fan’s questions. She also catches up on emails to stay up to date. When Doe Deere does her makeup routine she listens to music at the same time. She fills in her brows, puts on foundation, and lastly puts on blush and lipstick. That is her favorite part, the most colorful part. Since she loves animals, naturally she and her husband have two cats. They are her fur babies and she spoils them. At noon she makes it into the office when she partakes in chatting with employees and lunchtime. She closes out the day at 6 pm and goes home. Learn more:


Doe Deere – article recap

Doe Deere is the type of woman that millions of young women admire because of her passion for life and her great success in the business world. The pastel-haired Unicorn Queen is certainly original. She achieved success by staying true to herself. Her goal was to create a makeup line that made it possible for people to express themselves freely in a very passionate way. She achieved that goal with Lime Crime Cosmetics. Born in Russia and raised in New York City, Deere has plenty to share about success with the younger crowd. Learn more:

Dreams Come True

Doe Deere kicked off her dreams of success by starting out with a band in New York. She played with the band for several years and learned about business on the inside and the outside. Her early years with the band helped her to successfully transition to becoming the CEO of Lime Crime Cosmetics. Deere believes strongly that everyone has a very special quality about them. It’s important to discover that special quality, in order to achieve success. This is the key to achieving any dream.

Lime Crime

Doe Deere launched her own makeup line back in 2008 and it has been smooth sailing ever since that day. She was on a personal mission to prove that cosmetics were more than just a tool to cover up your assumed imperfections. Makeup was a way to freely express yourself. Certainly, we wear hairstyles and clothing to express personal style. The same should ring true for makeup. It was that idea that quickly spawned the Lime Crime Cosmetic line that is filled with bold and whimsical colors. Deere also would like to stress that her makeup line is animal cruelty-free. Her vivid line of lipsticks, fingernail polish, and eyeshadows are dramatically changing the way that people regard makeup.

Women And Achieving Success

Doe Deere is a woman that started out small and achieved great success. Deere would like the world to know that she is a strong supporter of other women entrepreneurs that are interested in achieving their own success story. She frequently speaks on the subject at various events across the country and really loves mentoring young women entrepreneurs. Doe Deere welcomes contact through various social media sites.

The Future And Women Entrepreneurs

Doe Deere shared in a recent interview that she is very excited about the prospects for young women and business today. The Internet has emerged as a great way for a young entrepreneur to dabble in business or start a full-time business venture. Today, a large portion of the population shops online instead of shopping at brick and mortar stores. This paves the way for more entrepreneurs to enter the online world and create their own e-commerce site that meets the consumer’s specific needs. Deere relates that Lime Crime is one company that helped pave the way for future online cosmetic companies. Hopefully, more innovative entrepreneurs will pave the way for even more future entrepreneurs. Deere recommends listening to what the people want and fulfilling that need. That is the way to achieve even more success. Learn more:

Strength We’ve Yet To See

There are few female “pillars” in society who stand out as much as Elizabeth “Betsy” DeVos. But having such a prominent stance as a female figure comes with a few struggles. Yet, no matter how much society throws at Betsy, she shows her conservative and Christian faith to be stronger than it ever has been before.

And who else could reproduce the same skill?

The unique approach, perspective and understanding of Betsy DeVos is only the result of her fast ingenuity. When forcefully asked the same questions, over and over again, this outstanding women never budged. She never compromised her ideals or takes on new ones for a lie. Check her website for more info at

All we have to do is look well into her past history to see a clear glimpse of why Betsy is so strong.

A History In Business

It’s not often that the children of wealthy business owners can duplicate what their parents have as entrepreneurs. There exists a unique struggle in life which building a real business will reveal to its aspirants. Most of them fold within the first 20 years. The exact number is roughly 80 percent.

Or, out of every 10 businesses that start, 8 will go under and fast.

So when you’re raised in a successful family, it often has no bearing on what your business career can do. This wasn’t the case with Betsy DeVos and her husband. The pair got their start within the Amway Corporation and have been the business’s greatest idols since. And it’s not because they are famous.

Something in Betsy and her partner excels. It’s what businessmen would call the true heart of an entrepreneur. And from this, it’s clear where Betsy gets her determination and drive from.

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The Lessons Of Greatness That Betsy Has Learned

There seems to be no better candidate for the Trump Administration’s Secretary of Education. The lessons that Betsy Devos has learned in business are the same lessons she became strong through. And it’s this strength that we see as the guiding principal of Betsy’s endeavors. We also watch and look in awe.

Helane Morrison Moved To Hall Capital Partners To Restore Investors Confidence

Helane Morrison holds various important roles at Hall Capital Partners. She is the current Managing Director, Chief Compliance Officer and General Counsel at the San Francisco investment company. Hall Capital Partners is one of the most highly-regarded investment businesses in California.


From the year 1999 to 2007, Helane held the role of Head of the San Francisco SEC ( Securities and Exchange Commission.) She was charged with the mandate of being the top watchdog overseeing securities law enforcement operations, fraud cases and regulation of all matters securities and exchange.

She spoke on behalf of SEC and was in charge of Northern California and five other states to the Northwest.


Helane has glowing academic credentials. She is a proud holder of a Bachelor of Science Degree in Journalism from the Northwestern University found in Chicago. She has a J.D. from Berkeley, School of Law of California University. At Berkeley, Morrison was in charge of the editorial team of the California Law Review. It was not until she passed the bar that her career in law took off. She jump started her career as a law clerk for Hon. Richard Posner. Hon. Richard is a judge in the US Court of Appeals, Seventh Circuit.


Helane Morrison also has the history of working with Justice Harry Blackmun, a judge of the US Supreme Court. Later, Helane moved to work for Howard, Rice, Nemerovski, Canady, Falk & Rabkin. Due to her commitment and hard work, she got a promotion to partner in the firm after two years of working.

Part of the reasons why Helane Morrison abandoned her plum position at the SEC to join Hall Capital Partners was because the later provided her with a greater opportunity for personal and career growth.


The company comprises of leaders from diverse backgrounds in the financial sector. Helane Morrison has noticed that after the financial crisis, investors have become apathetic with investment professionals. She hopes that through her efforts at Hall Capital Partners, investors’ confidence can be won back.


Helane Morrison’s move from SEC to Hall Capital Partners was propelled by a new drive to take an active and influential role in a field that many believe is a reserve for men. The enterprise is one of the rare financial firms with a strictly female management.


The management team lays a lot of focus on resilience and flexibility, two virtues that women must possess to succeed in this industry.