At the moment, Fabletics has dominated the activewear apparels segment of the fashion industry. One of the reasons why Don and Adam were able to move with speed is because they had prior experience in running digital enterprises. The fortune they made while running Alena Media jump started them in an industry that is resource intensive.
Kate Hudson launched Fabletics with a lot of enthusiasm and fanfare. She has managed to steer the company to the very heights of success together with her fellow co-founders Adam Goldenberg and Don Ressler. When Fabletics was established in 2013, it was tailored to address the needs of women in the burgeoning fashion segment of activewear apparels. Now, the company is a leading retailer of athleisure apparels. Fabletics is managed by the parent company, TechyStyle fashion Group.
Recently, Adam Goldenberg and Don Ressler announced on CNBC that they were changing the face of their fashion brand from JustFab to TechStyle Fashion Group. This change was informed by the dynamism of the modern fashion industry. Today, most e-commerce enterprises rely on big data and analytics to scale their business models. Adam Goldenberg and Don Ressler have always taken a leading role in pioneering trends in the fashion world. The modern fashion consumer relies heavily on the internet to make most of their purchase decisions. TechStyle Fashion Group has leveraged the best fashion e-commerce models to create stiff competition for companies such as Amazon.
In as much physical stores are losing their popularity to online outlets, Fabletics has perfected the art of blending the two to achieve its objectives. The firm is planning to up the number of physical stores amidst the soaring number of subscribers on its online platforms.
On the web, Adam Goldenberg and Don Ressler have leveraged the power of analytics to meet their business goals. Technology has helped the duo to manage an inventory that is diverse and handles the specific needs and preferences of each customer. Strategic partnerships have also played a crucial role in the growth of Fabletics and other brands under TechStyle. Through joint ventures with celebrities such Kate Hudson and Kimora Lee Simmons, TechStyle has given itself a face on the internet.
Financial analysts describe what Don Ressler and Adam Goldenberg have done in the fashion industry as a classic case of “Silicon Valley meets Fashion Arena.” The experience that the duo acquired while working for Alena Media has come in handy when running a competitive industry like TechStyle.
Because Fabletics has grown by leaps and bounds, investors have seen the company as a reliable investment vehicle. To date, the company has benefited from several rounds of venture funding by firms such as Matrix Partners.
It’s not often that a celebrity brand finds actual success. Most often, the company’s popular because of the celebrity that’s supposedly leading the company. If the celebrity’s fame ever fades, so does the brand. That’s not the case with Kate Hudson’s Fabletics. Fabletics found success on its own rights.
While Kate Hudson’s celebrity is part of Fabletic’s success; people seem to genuinely love the brand. It perfectly combines stylish fitness wear and affordable prices. For years, more people have become health conscious, and people have fallen in love with fitness outfits. That’s where the ‘activewear’ movement came from; combining functional fitness clothes with stylish fashions that can be worn anywhere.
This is why Fabletics has become such a popular brand among millennials. Millennials are more health conscious and have a more relaxed approach to casual wear than their parents. Still, Fabletic’s success is due to more than just a passing trend.
What Kate Hudson’s been able to do with Fabletics is amazing. It’s one of the best high-value brands in the world now. Fabletics took advantage of every opportunity they could to satisfy customers. Customers care about more than just prices and quality these days. Companies have to work harder to stay in their customer’s favor.
Fabletics has done that and more. Fabletics has experienced such success from their e-commerce site that they’ve started opening physical stores. Like Apple before them, Fabletics had to figure out a new business strategy to survive the transition to local markets.
Each store hosts its own events and other activities. These events are used a way of getting to know the local markets and Fabletic’s local members. That way, each store can fill its shelves with items that local members are most likely to buy. That makes each member feel extra special.
As a result, most of the people walking through the door are already members. In addition, about 25 percent of new visitors become members in store. It’s these members that Fabletics is trying to bring to their stores.
Fabletics is absolutely worth the money. Honestly, Fabletics isn’t that expensive, to begin with. That’s what makes it so brilliant. Depending on what members buy, they can get several items for the same price as one pair of leggings from other companies.
One of the company’s I have been consistently following is Fabletics. I saw the television commercials a few years ago and thought it was such a great idea, delivering adorable athletic outfits directly to customers. Plus, I’ve always been a huge fan of Kate Hudson. I’ve been a Fabletics member for about 7 months now and I must say it has been a great experience. I have a full time job and two children, which means I barely have time to shop for their clothes, let alone workout wear for myself. I typically would wear one of two pairs of shorts to the gym with a variety of t-shirts. It must be mentioned that going to the gym or taking a spin class has become a fashion experience and Fabletics has been a huge part of making that experience simple and affordable, while still providing very high quality outfits.
Since becoming a Fabletics member, I’ve received dozens of pieces of adorable workout wear. From amazing leggings that are the perfect quality of material and get the compression just right, to cute open-back tops and sports bras that actually fit. I like the ease of knowing I can pause my membership and return any items that don’t work for me. I recently read a similar glowing review on the blog Foodie Stays Fit, which you can find by searching on Fabletics and Foodie Stays Fit. It is a growing trend sweeping the globe and I must admit, having great clothes gives me a little extra motivation to hit the gym.
I know that I am one of millions that are drawn to Fabletics consumer marketing strategy of using a reverse showroom. This may sound like a complicated term, but it is exactly as it sounds, a wonderful digital store that gives you all the experience of a store without actually having to leave your couch. I personally highly dislike going to stores when I can find the same item online, usually always at least a little less expensive, and Fabletics’ reverse showroom allows me to do just that! Plus, the pricing is set up so I receive an entire outfit each month and know exactly what I’ll cost, giving me the ability to budget out for a year, or year(s) worth of purchases from them. They have a cute little lifestyle quiz on the site that determines your taste, your size and what type of exercise you will be doing in the clothes. If you are interested, the quiz is free and easy to find on the Fabletics’ homepage. Happy exercising everyone!