Every business requires a strong strategy for success. Like Amazon, Fabletics is an online- trading platform for apparels. The company has been gracing fashion news following the successful implementation of a new business strategy called reverse show rooming. Reverse showroom is not the conventional show room where a client walks into a physical store to try on new clothes before purchasing cheaper ones from a different store. Reverse show rooming is a new, advanced business strategy. The process involves the management monitoring the preferences of a client before putting investing in supplies.
Fabletics was founded in 2013. Since then, it has been working closely with clients to venture in better production. Partly controlled by the beautiful model and actress Kate Hudson, Fabletics monitors client’s comments and culture. This is a successful strategy that has seen the business growing into a multibillion venture. When Kate co-founded Fabletics, women barely had the luxury to wear comfortable clothes during workouts. Kate’s input has revolutionized women’s lives by providing all sizes and types of sportswear.
Kate’s Leadership Skills
Behind the billions that Fabletics has generated, Kate has been instrumental in facilitating excellent customer care. For Kate, business is more than just generating profits. She has ensured that clients come first. This is because the retained clients can refer prospective clients. Kate Hudson believes that by finding out what clients prefer, mistakes can be salvaged.
In the past, quality brands were defined by prices. The higher the price, the better the quality was. This is not the case anymore. Presently, quality is defined by client feedback and the support team. That is perhaps, why Fabletics keeps winning. The brand has a monthly subscription for all its members as well. Through the subscriptions, clients receive their apparels online. Even if a client is not interested in purchasing apparel on a specific month, the arrears are carried forward to the next month.
The Future Of Fabletics
Like Apple as well as Warby Parker, Fabletics continues to expand its operation. The company incorporates style, better pricing and excellent customer service to achieve its objectives. To grow the company and its client base, Kate Hudson partnered with Demi Lovato. The project is all about empowering women. From their lifestyles to physical being and then self-esteem, Kat Hudson and Demi Lovato are out to challenge women to look their best and feel comfortable in their skin.