After receiving his degree in Advertising and Communications, Gama’s career started in 1982 at Ogilvy & Mather, where he was a copywriter. In 1990 he left that company and was successful at a few different companies before founding Neogama, his own agency, in 1999.
Neogama was the fastest growing agency in Brazil and became one of the highest-ranking ones and the largest agency in Brazil. To this day, he acts as CEO and CCO of the company.
In 2002, Neogama became the youngest agency to ever with the Caboré award.
Every business requires a strong strategy for success. Like Amazon, Fabletics is an online- trading platform for apparels. The company has been gracing fashion news following the successful implementation of a new business strategy called reverse show rooming. Reverse showroom is not the conventional show room where a client walks into a physical store to try on new clothes before purchasing cheaper ones from a different store. Reverse show rooming is a new, advanced business strategy. The process involves the management monitoring the preferences of a client before putting investing in supplies.
Fabletics was founded in 2013. Since then, it has been working closely with clients to venture in better production. Partly controlled by the beautiful model and actress Kate Hudson, Fabletics monitors client’s comments and culture. This is a successful strategy that has seen the business growing into a multibillion venture. When Kate co-founded Fabletics, women barely had the luxury to wear comfortable clothes during workouts. Kate’s input has revolutionized women’s lives by providing all sizes and types of sportswear.
Kate’s Leadership Skills
Behind the billions that Fabletics has generated, Kate has been instrumental in facilitating excellent customer care. For Kate, business is more than just generating profits. She has ensured that clients come first. This is because the retained clients can refer prospective clients. Kate Hudson believes that by finding out what clients prefer, mistakes can be salvaged.
In the past, quality brands were defined by prices. The higher the price, the better the quality was. This is not the case anymore. Presently, quality is defined by client feedback and the support team. That is perhaps, why Fabletics keeps winning. The brand has a monthly subscription for all its members as well. Through the subscriptions, clients receive their apparels online. Even if a client is not interested in purchasing apparel on a specific month, the arrears are carried forward to the next month.
The Future Of Fabletics
Like Apple as well as Warby Parker, Fabletics continues to expand its operation. The company incorporates style, better pricing and excellent customer service to achieve its objectives. To grow the company and its client base, Kate Hudson partnered with Demi Lovato. The project is all about empowering women. From their lifestyles to physical being and then self-esteem, Kat Hudson and Demi Lovato are out to challenge women to look their best and feel comfortable in their skin.
Lime Crime founder and Chief Executive Doe Deere has amassed a huge following from her makeup brand. With a passion for bright and unusual colors Doe’s line of cosmetics is also animal friendly. It is certified by Leaping Bunny and PETA to be cruelty-free and vegan. What inspired her love for these bright colors and how did it comes about?
Doe was born in Izhevsk, Russia in the early 1980’s. She took to her creative nature very early on and did not stop. She loved to dress up as a child and even started her own business in school. Doe loved costumes, makeup, and being a entrepreneur as a child. She sold temporary tattoos in grade school. At 17 the young creative spirit traveled across the world from Russia to the United States to start a music career. She landed in New York City where she formed the band SALT SKY and also met her husband Mark. With a successful career in the music industry under he belt, Doe was ready for a new change in life. She loved to Los Angeles to start a new life. Being a color lover she could not find makeup to express her inner rainbow. Doe Deere heard from other people that felt the same so she launched her own brand celebrating these pigmented colors.
On another note Doe Deere walked us through her morning routine. Morning is her favorite time of day and calls herself a morning person. She doesn’t even need an alarm clock to wake up. Stretching, drinking water, and looking out the window to see the beautiful day is what she enjoys immensely. She diligently drinks a full glass of water because she swears by it to stay hydrated. Living in the dry climate in Los Angeles, CA it is important to drink lots of water. Her favorite breakfast to eat is grits, but she also enjoys fruit, yogurt, and even fresh squeezed orange juice. She has an orange tree in her backyard so Doe has 24 access to oranges. The unicorn queen checks in with her team at Lime Crime to see how progress is going. She also checks Instagram to see what trends are going on right now and answers fan’s questions. She also catches up on emails to stay up to date. When Doe Deere does her makeup routine she listens to music at the same time. She fills in her brows, puts on foundation, and lastly puts on blush and lipstick. That is her favorite part, the most colorful part. Since she loves animals, naturally she and her husband have two cats. They are her fur babies and she spoils them. At noon she makes it into the office when she partakes in chatting with employees and lunchtime. She closes out the day at 6 pm and goes home. Learn more: https://www.pinterest.com/explore/doe-deere/