At the moment, Fabletics has dominated the activewear apparels segment of the fashion industry. One of the reasons why Don and Adam were able to move with speed is because they had prior experience in running digital enterprises. The fortune they made while running Alena Media jump started them in an industry that is resource intensive.
Kate Hudson launched Fabletics with a lot of enthusiasm and fanfare. She has managed to steer the company to the very heights of success together with her fellow co-founders Adam Goldenberg and Don Ressler. When Fabletics was established in 2013, it was tailored to address the needs of women in the burgeoning fashion segment of activewear apparels. Now, the company is a leading retailer of athleisure apparels. Fabletics is managed by the parent company, TechyStyle fashion Group.
Recently, Adam Goldenberg and Don Ressler announced on CNBC that they were changing the face of their fashion brand from JustFab to TechStyle Fashion Group. This change was informed by the dynamism of the modern fashion industry. Today, most e-commerce enterprises rely on big data and analytics to scale their business models. Adam Goldenberg and Don Ressler have always taken a leading role in pioneering trends in the fashion world. The modern fashion consumer relies heavily on the internet to make most of their purchase decisions. TechStyle Fashion Group has leveraged the best fashion e-commerce models to create stiff competition for companies such as Amazon.
In as much physical stores are losing their popularity to online outlets, Fabletics has perfected the art of blending the two to achieve its objectives. The firm is planning to up the number of physical stores amidst the soaring number of subscribers on its online platforms.
On the web, Adam Goldenberg and Don Ressler have leveraged the power of analytics to meet their business goals. Technology has helped the duo to manage an inventory that is diverse and handles the specific needs and preferences of each customer. Strategic partnerships have also played a crucial role in the growth of Fabletics and other brands under TechStyle. Through joint ventures with celebrities such Kate Hudson and Kimora Lee Simmons, TechStyle has given itself a face on the internet.
Financial analysts describe what Don Ressler and Adam Goldenberg have done in the fashion industry as a classic case of “Silicon Valley meets Fashion Arena.” The experience that the duo acquired while working for Alena Media has come in handy when running a competitive industry like TechStyle.
Because Fabletics has grown by leaps and bounds, investors have seen the company as a reliable investment vehicle. To date, the company has benefited from several rounds of venture funding by firms such as Matrix Partners.