It’s not often that a celebrity brand finds actual success. Most often, the company’s popular because of the celebrity that’s supposedly leading the company. If the celebrity’s fame ever fades, so does the brand. That’s not the case with Kate Hudson’s Fabletics. Fabletics found success on its own rights.
While Kate Hudson’s celebrity is part of Fabletic’s success; people seem to genuinely love the brand. It perfectly combines stylish fitness wear and affordable prices. For years, more people have become health conscious, and people have fallen in love with fitness outfits. That’s where the ‘activewear’ movement came from; combining functional fitness clothes with stylish fashions that can be worn anywhere.
This is why Fabletics has become such a popular brand among millennials. Millennials are more health conscious and have a more relaxed approach to casual wear than their parents. Still, Fabletic’s success is due to more than just a passing trend.
What Kate Hudson’s been able to do with Fabletics is amazing. It’s one of the best high-value brands in the world now. Fabletics took advantage of every opportunity they could to satisfy customers. Customers care about more than just prices and quality these days. Companies have to work harder to stay in their customer’s favor.
Fabletics has done that and more. Fabletics has experienced such success from their e-commerce site that they’ve started opening physical stores. Like Apple before them, Fabletics had to figure out a new business strategy to survive the transition to local markets.
Each store hosts its own events and other activities. These events are used a way of getting to know the local markets and Fabletic’s local members. That way, each store can fill its shelves with items that local members are most likely to buy. That makes each member feel extra special.
As a result, most of the people walking through the door are already members. In addition, about 25 percent of new visitors become members in store. It’s these members that Fabletics is trying to bring to their stores.
Fabletics is absolutely worth the money. Honestly, Fabletics isn’t that expensive, to begin with. That’s what makes it so brilliant. Depending on what members buy, they can get several items for the same price as one pair of leggings from other companies.