What I Truly Love About Fabletics’ Purchasing Model

One of the company’s I have been consistently following is Fabletics. I saw the television commercials a few years ago and thought it was such a great idea, delivering adorable athletic outfits directly to customers. Plus, I’ve always been a huge fan of Kate Hudson. I’ve been a Fabletics member for about 7 months now and I must say it has been a great experience. I have a full time job and two children, which means I barely have time to shop for their clothes, let alone workout wear for myself. I typically would wear one of two pairs of shorts to the gym with a variety of t-shirts. It must be mentioned that going to the gym or taking a spin class has become a fashion experience and Fabletics has been a huge part of making that experience simple and affordable, while still providing very high quality outfits.

 

Since becoming a Fabletics member, I’ve received dozens of pieces of adorable workout wear. From amazing leggings that are the perfect quality of material and get the compression just right, to cute open-back tops and sports bras that actually fit. I like the ease of knowing I can pause my membership and return any items that don’t work for me. I recently read a similar glowing review on the blog Foodie Stays Fit, which you can find by searching on Fabletics and Foodie Stays Fit. It is a growing trend sweeping the globe and I must admit, having great clothes gives me a little extra motivation to hit the gym.

 

I know that I am one of millions that are drawn to Fabletics consumer marketing strategy of using a reverse showroom. This may sound like a complicated term, but it is exactly as it sounds, a wonderful digital store that gives you all the experience of a store without actually having to leave your couch. I personally highly dislike going to stores when I can find the same item online, usually always at least a little less expensive, and Fabletics’ reverse showroom allows me to do just that! Plus, the pricing is set up so I receive an entire outfit each month and know exactly what I’ll cost, giving me the ability to budget out for a year, or year(s) worth of purchases from them. They have a cute little lifestyle quiz on the site that determines your taste, your size and what type of exercise you will be doing in the clothes. If you are interested, the quiz is free and easy to find on the Fabletics’ homepage. Happy exercising everyone!

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